More than a decade ago, I made a career pivot from corporate
communications director to almost-all-commission recruiter. I took Uncalculated risks and managed just about every aspect of the transition
in a haphazard manner. Fortunately, I got lucky. It all worked out.
But looking back, I can't help but think to myself, "Dude. That was reckless."
This, after all, was my livelihood. This was my life.
If you're considering a career pivot, I'm going to appeal to you to do things differently. Much differently.
I'm going to appeal to you to follow these key steps:
1. Start with the why
So many people know they hate or have outgrown their jobs, but they
don't have much awareness beyond that. You've got to get clear on the
why before you just start steamrolling toward something new. Otherwise,
you could end up in a different spot, but one that you still ultimately
hate — and what's the point of that effort?
Think about these questions: Why do I want this? Why do I think this
new career will make my life better? What might the downsides or risks
be?
Sometimes, in going through the exercise, you realize that things
actually might not be as rosy as you'd fantasized about at all. And
sometimes? The path will become even more appealing and make even better
sense.
2. Get clear on the what
What does this new job or career look like? What does it not look like? What's it called?
Also, a very important question to consider: Do I have any career
capital in this? In other words, are you going to be able to leverage
your skills, your contacts, and your professional brand to make a
successful transition?
So many people drink the "follow your passion and everything will
fall into place" Kool-Aid. But scientific research — done by a computer
scientist named
Cal Newport
— shows that those who "follow their passions" statistically have a
lower probability of finding long-term career fulfillment than those who
leverage existing career capital when making a shift. Newport suggests —
and I firmly agree — that you're much better off pivoting into roles
that leverage the career capital you've already built up over the years
and drawing upon these areas of expertise in new and creative ways.
3. Figure out the what's it gonna take
Are you lacking certain skills that you need to be an attractive
candidate for this new type of role? Do you need certifications?
Classes? Licenses?
Sometimes, even if you do, it's entirely within reach. It could be a
simple matter of taking an online course and gaining some baseline
proficiency so that you can say confidently, "Yes, I know Excel" or
"Yes, I can work in QuickBooks."
But sometimes, you need more extensive education or licensure. You
need to sleuth this out and make decisions on whether you're willing to
make the front-end investment this pivot requires or not.
You also want to outline the additional resources you'll need in
order to pull this off and trade-offs it may require. Will you need
child care support? Will this effort take time away from other
relationships or activities in your life? Can you get your family on
board?
Assuming you feel "all systems go," after this, you now need to build a plan.
4. Make an action plan
Begin with the end in mind with your action plan. What's your primary goal and ideal timeline?
Once you've got that nailed, break it down into major milestones—
skills you need to acquire, people you need to meet, things you need to
wrap up in your current job, personal things you need to attend to prior
to making this shift. What are the milestones?
Assign yourself daily or weekly tasks so that you know what, exactly,
you'll be doing when you sit down in front of your computer in the name
of "career pivot." You don't want to freewheel this.
As you complete these tasks, you'll also likely notice how small
steps tend to have a snowball effect and give you both momentum and
confidence that this is, in fact, a very real possibility.
5. Track the effort
Respect yourself enough to track the effort. Monitor how you're doing
and what you need to be doing next. Set up reminders so you follow up
on things when you need to. If you're going to invest time and energy to
make this happen, invest the time and energy to track your progress.
A simple Excel spreadsheet will do you wonders. If you're not an
Excel person, use the tool that makes the most sense to you so you don't
abandon ship on it.
6. Shift your brand
You will need to shift your professional brand so that you make sense
to your new target audience. Simple rule: The easier you make it for
them to "get" you, the better the odds that they'll want to know more.
Nobody's going to deduce how or why you "may" make sense for any
particular role or career path. Forget about it. Instead, you have to
make it "smack in the forehead obvious" on your resume, your LinkedIn
profile, your cover letter — why you make perfect sense for the roles
you're applying for.
Your competitors, at least some of them, are going to look great on
paper, because they've been in that industry or worked in similar roles
for several years. So how are you going to brand yourself in a way that
not only makes you seem logical, but maybe positions you as a clear
standout?
Here's an example. I once worked with a CIA agent who wanted to
become a geologist. So he went back to school to earn a geology degree.
He was at the top of his class and had everything going for him.
However, as he neared graduation and started applying for positions,
nothing happened. His classmates, on the other hand, most of whom had no
prior professional experience, were getting calls for the very
positions he wanted.
I took one look at the way he was presenting himself on paper and
realized what was going wrong: He was a CIA guy on paper. I'm certain
that the decision makers for these geology positions were confused: They
couldn't quickly see that he was a terrific geologist. They really
couldn't easily see that he was a geologist, period.
I asked him how that CIA experience might be advantageous to his
future role as a geologist. He replied: "I have been in intense field
settings. I've had to navigate and overcome the most extreme
environments, in the most remote locations. You can literally drop me
anywhere and I'll not only be okay; I'll succeed."
There was his hook. And that's exactly how we shifted his professional brand.
7. Mobilize your posse
Get your people on board, especially the ones you know will always
have your back. Yes, you might need to be a bit covert about your
intentions if you're still employed elsewhere, but this is no time to
operate completely under the radar. Pick your most trusted contacts and
enlist their help.
And when you do, be specific. Telling people, "Hey, I'm thinking
about becoming a grant writer" is fine and well, but it doesn't really
spell out what you need, or how — specifically — they can help the most.
8. Get in cahoots with the right people
You absolutely must get to know passionate and successful people
working within that new field of interest. Don't stress about this.
People are more generous with their time and input than you think,
especially when you show interest in them and acknowledge or validate
something they're doing professionally.
Always remember that no one wants to be ambushed. The best way to
approach is by paying a compliment or noting something that they're
doing that seems interesting or impressive. After you build a bit of
rapport, then you can ask for a favor or a bit of their time. And
without a doubt, thank everyone who gives you input and advice along the
way. Better yet, implement their input. This is the best thank you that
you can give.
The reason so many people stop short of ever making career pivots is because they're scared. Terrified.
Change is terrifying. Fear of the unknown is terrifying. Fear of failure? The worst.
So what is the secret of those who make it to the other side?
In many cases it's quite simple: They took one small, deliberate, and
brave step toward the goal every single day, even when it was
inconvenient. Even when it was terrifying.
They weighed things out and decided to take a full-on run at it. Now it's your turn.